Smokers’ decision: cigarettes on show in a store. Photograph: Alex Segre/Alamy
The government is to introduce plain packaging for cigarettes, soon after a detailed overview of the evidence concluded that 1000′s fewer young children would consider up smoking if the packets have been unbranded and significantly less eye-catching.
The public overall health minister Jane Ellison told the Property of Commons that the Chantler overview, commissioned by the government soon after it postponed a determination on plain packs, “helps make a compelling situation that if standardised packaging had been introduced, it would be extremely most likely to have a good affect on public health”.
She said she would be introducing draft laws “so it is crystal clear what we intend”, and would announce the specifics shortly.
Her distinct concern was the take-up of smoking by children, and this was the concern Sir Cyril Chantler was asked to target on in his overview. Every day in the Uk around 60 kids commence smoking, and a lot of of these are probably to grow up with a nicotine addiction they would locate difficult to break. If smoking take-up was lowered by 2%, 4,000 fewer young children a year would develop the habit.
Ellison explained the chief health care officer, Dame Sally Davies, had seen the report and backed the proposal to introduce plain packs.
The government postponed a determination on plain packaging final summertime, provoking a political storm when it emerged that a lobbying company run by David Cameron’s election guru Lynton Crosby had assisted a key tobacco organization with its marketing and advertising techniques.