Best: Michelle Heaton, Holly Willoughby and Kym Marsh in their no-makeup selfies. Below: how they normally seem
Females posting bare-faced selfies on the web have helped a major cancer charity raise much more than £8m in 6 days – despite 1000′s of pounds currently being donated to Unicef by error.
The craze has noticed soaring numbers of girls posting pictures of themselves sporting no makeup on social media internet sites and nominating their friends to do the exact same.
Cancer Analysis Uk, which did not start the campaign, said the #nomakeupselfie trend had resulted in an unprecedented boost in donations.
But it has emerged that some men and women intending to donate to the charity sent their income to Unicef in error, whilst other people mistakenly inquired about adopting a polar bear with the World Wildlife Fund (WWF).
Cancer Analysis United kingdom and Unicef use the same text number for donations but individuals texting the key phrase DONATE rather than BEAT discovered their income sent to the UN agency.
Mike Flynn, director of individual giving at Unicef Uk, explained there had been a “real mixup” and it was doing work with Cancer Analysis Uk to transfer £18,625 that was donated by error.
He said: “Unicef Uk is not responsible for this error. Nevertheless, we have been functioning difficult to locate a resolution to the circumstance for these affected.
“We contacted Cancer Research United kingdom as soon as we became aware of what was occurring. Unicef Uk and Cancer Research Uk have agreed that these donations will be obtained in complete by Cancer Study Uk.
“We are now doing work closely with all events concerned to make sure that this does not come about once more in the long term.”
The WWF confirmed that it as well had accidentally received text messages. Individuals texting BEAR as an alternative of BEAT accidentally inquired about adopting a polar bear by means of the charity. The WWF stated no income had been taken from individuals who sent the texts.
Kerry Blackstock, the charity’s director of fundraising, mentioned: “Any texts sent to us as an alternative of Cancer Study would not consequence in any donations going to assist protect polar bears as WWF relies on human operators calling folks back to verify adoptions, so no funds would have transformed hands.
“When we realised there was a good deal of interest in a campaign we weren’t presently operating we made sure our automatic text message response let the sender know their text had gone awry.
“We wish Cancer Research each and every achievement in their campaign and their objectives. Polar bear selfies are more difficult to come by, although as far as we are conscious none dress in makeup.”
Carolan Davidge, Cancer Research UK’s director of communications, stated: “We’re actually grateful to everyone who donated to Cancer Study Uk by way of the #nomakeupselfie campaign.
“We have agreed with Unicef that the donations they received will be provided to Cancer Research Uk. Men and women who created a donation in error to Unicef have already been contacted to allow them know the funds is being transferred.”
A host of well-known females such as the pop stars Beyoncé and Rihanna, model Cara Delevingne and X Element judge Cheryl Cole have taken element in the trend, which has spread across Facebook, Instagram and Twitter.
Cancer Research Uk mentioned the donations would let the charity to carry out 10 clinical trials that it did not have income to completely fund last week.
Harpal Kumar, chief executive of Cancer Research Uk, said: “We have been overwhelmed by the assistance men and women have been showing us via the #nomakeupselfie trend.
“We will not obtain any government funding for our research and so it is phenomenal to consider that the generosity of the public is enabling us to fund critical research that we didn’t have the money for 6 days ago. Being able to fund a lot more trials will bring forward the day when all cancers are cured.
“It has been an fascinating week, and we would just like to thank everybody once again for their assistance.”