Are you prepared for a Walking Dead-type zombie apocalypse? The CDC hopes so.
No, the Centers for Ailment Handle (CDC) does not see a zombie invasion as a sensible long term situation. But the office of emergency preparedness does want you to be prepared for one.
Fear of zombies (not to mention America’s ever-expanding obsession with The Walking Dead) is an exceptional motivator to get Americans to prepare for an emergency – any emergency, the company has found.
And the social media frenzy surrounding the episode 414 shocker (covered here by Forbes) provides a ideal minute to appear at the good results of the CDC’s uber-clever messaging campaign.
“If you are typically effectively outfitted to deal with a zombie apocalypse, you will be prepared for a hurricane, pandemic, earthquake, or terrorist attack,” says Assistant Surgeon General Ali Khan, MD, director of the Workplace of Public Overall health Preparedness and Response, summing up the campaign’s influence.
Brilliantly conceived by Dave Daigle, associate director of communication, the CDC’s Zombie Apocalypse preparedness campaign features eye-catching posters and other educational resources, and has rapidly become one the agency’s most well-liked and successful public health campaigns but, thanks to the show’s achievement. (The national Bath Salts frenzy didn’t harm both.)
The campaign launched in 2011, inspired by the first season of The Strolling Dead in which survivors descend on the CDC headquarters, only to uncover the government company woefully unprepared to deal with a pandemic of animated corpses.
“What initial started as a tongue in cheek campaign to engage new audiences with preparedness messages has proven to be a quite successful platform,” explains the CDC in a latest message highlighting the campaign’s good results.
The campaign also contains a graphic novella, Zombie Pandemic, designed to appear a lot like the several well-known teenage guide series featuring zombies, vampires, werewolves, and other supernatural creatures but which in fact walks through catastrophe preparedness in child-pleasant language..
There is even a social media webpage with buttons, badges, eCards, and all sorts of widgets developed to appeal to zombie fanatics.
The Zombie Site, which sadly hasn’t been updated because 2012, attributes posts with emergency supply lists and backlinks back to the CDC’s emergency preparedness kit.
The achievement of the campaign – which reportedly value 87 bucks, launched in one particular week, and has created hundreds of thousands of dollars in cost-free media coverage so far – hasn’t gone unnoticed by communications, advertising and public well being professionals, a lot of of whom have analyzed and touted its success.
The USC Annenberg School of Communication and Journalism even published an influential situation review analyzing the campaign’s affect.
Want to take away some individual rewards from the CDC’s Zombie Apocalypse campaign? Right here are the supplies the CDC suggests for a Zombie-associated or any other catastrophe:
- Water (at least 1 gallon per particular person per day)
- Meals (stick to non-perishable staples that your household will in fact eat ie no spam!)
- Drugs (Which includes each over-the-counter and prescription medication – however keep on top of expiration dates)
- Equipment and Supplies (utility knife, duct tape, pliers, can opener for above-mentioned cans)
- Battery-Powered Radio
- Sanitation and Hygiene (Soap, towels, dishwashing supplies, disinfectant, and so forth.)
- Clothing and Bedding (All-season blankets or sleeping bags, sleeping pads and at least one particular modify of clothing for each and every family member)
- Flashlights and Further Batteries
- Copies of essential documents (Passports, driver’s license, birth certificate, and health-related insurance cards for each household member)
- A Supply of Income
- Very first Help Supplies (bandages, rubbing alcohol, antibacterial ointment, and so forth)
Says the CDC, with uncharacteristic humor: “Although you are a goner if a zombie bites you, you can use these supplies to deal with standard cuts and lacerations that you may well get for the duration of a tornado or hurricane.”
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